Insights

A Strategic Approach to Protecting Your Brand: The Importance of providing Candidate Feedback

Article Published 24 Mar 2025 / By Kitano Chong Nee

In today’s competitive job market, businesses focus heavily on attracting top talent and optimising their hiring processes. However, during a recent conversation with one of my clients, we highlighted a key yet often overlooked factor, the impact of candidate feedback, or the lack of it, on corporate brand reputation.  

Organisations must recognise that every candidate’s interaction, whether through an internal team or a recruitment partner, directly reflects on their brand. 

Your Brand in Every Interaction 

Recruitment partners act as an extension of your company, and candidates don’t separate their experience with a recruiter from your organisation. Every delayed response, unanswered email, or vague rejection influences how your brand is perceived. 

A poor candidate experience doesn’t just result in a lost applicant it can lead to negative reviews on platforms like LinkedIn, Sourcr, Seek, and Google discouraging future talent from considering your company. 

The True Cost of Poor Feedback 

Failing to provide clear, timely feedback has long-term consequences: 

• Erosion of Talent Pipeline: Today’s rejected candidate could be a perfect fit for a future role. A negative experience might prevent them from ever applying again. 

• Reputation Risks: In tight-knit industries, word travels fast. Poor candidate treatment can make it harder to attract top talent. 

• Business Impact: Candidates can also be customers or partners. A frustrating hiring experience may impact their perception of your brand beyond recruitment. 

Building a Culture of Feedback 

To strengthen your brand and hiring experience, consider these best practices: 

• Establish clear communication guidelines, align expectations with recruitment partners regarding response times and candidate communication. 

• Implement a structured feedback process provide timely, meaningful feedback at each stage of the hiring process, even when the outcome isn’t positive. 

• Continuously improve, and regularly assess candidate feedback to refine your recruitment strategy and ensure a positive candidate experience. 

The Long-Term Benefit 

Every candidate interaction is an opportunity to enhance your brand. Even if a candidate isn’t hired, a respectful and transparent process can lead to: 

• Future applications from highly qualified candidates 

• Positive word of mouth referrals 

• Strengthened business relationships 
   

Recruiters don’t just fill roles—they represent your company. And in every step of the process, how you treat candidates reflects who you are.

A small investment in feedback today ensures a strong employer reputation tomorrow. 

Partner with us and experience a recruitment approach built on taking ownership of the responsibility and striving to deliver excellence every time—with authenticity at the core. We’re committed to meeting your service level agreements with purpose and precision. 

If you are interested in partnering with me, you can connect with me on LinkedIn at Kitano Chong Nee, and/or for a discussion to explore your needs please call me at 07 3556 1079 or email kitano@moverecruitment.com.au